STRATEGIC SEARCH ENGINE MARKETING

You probaly wondering what does web design have to do with SEO. A simple unswer is - everything!

So many just get their website running first and then start thinking about SEO. However, I strongly recommend to start thinking about SEO before you even have a website.

Why? Because if you do it right in the first place - it will just fly at the top of search results with the right and strategic SEO linkbuilding strategy in place.

So, have a look at a few these tips if you are planning on launching a new webiste and contact me for more information at info@strategicsearchenginemarketing.co.uk

• SEO Requirements:
  • URLS:
    • All urls ending with index.php or index.html automatically redirected to urls: ‘/’ (this is to avoid duplicate content and have only 1 url variation for search engines)
    • All folder bassed urls without ‘/’ redirected to ‘/’. For example, www.yoursite.co.uk/seo redirected to www.yoursite.co.uk/seo/ (this is to avoid duplicate content and have only 1 url variation for search engines)
    • All urls without www. Automatically redirected to www. (this is to avoid duplicate content and have only 1 url variation for search engines)
    • All urls to be friendly and text based (and ideally include a high search volume keyword). For example: NOT www.thewebsite.co.uk/phpr385!:/-56 BUT www.thewebsite.co.uk/promotional-bags.php
    • All urls need to be around 3 or less levels deep. For example, www.yourwebsite.co.uk/gifts/bags/beach-bag.php and not www.yourwebsite.co.uk/gifts/bags/beach/small/red/bag.php
    • All urls to have ‘-‘ for separation between words and not underscores ‘_’. For example, www.yourwebsite.co.uk/beach-bag.php and not www.yourwebsite.co.uk/beach_bag.php
    • All urls need to be easy to read. For example, NOT www.yourwebsite.co.uk/beautifulbeachbag.php BUT www.yourwebsite.co.uk/beautiful-beach-bag.php
    • All urls cannot have any gaps or spaces
    • All external urls leading to other websites need to open in a new window and be nofollow. This will help with the website speed and retain visitors on the website

• SITE STRUCTURE:
  • Avoid using too much flash. Just one small element on the page is ok. Google cannot read flash
  • Website pages should have NO script, CSS or HTML errors. This can be checked here for html: http://validator.w3.org/ and for correct CSS here (the correct and fixed css can also be downloaded here): http://jigsaw.w3.org/css-validator/
  • All images, flash or videos need to have alt tag descriptions
  • Every page of the website need to have unique meta titles, descriptions and keywords
  • All images not to be too big on the page otherwise this will slow down the website load. Website speed is now an SEO factor
  • Sitemap.html or sitemap.php need to be present. This helps with navigation
  • ALSO sitemap.xml needs to be present and need to self-populate automatically when the new pages are added or deleted. All urls in the sitemap.xml need to have only one and current version of the URL. For example: www.yourwebsite.co.uk/beds/ and NOT www.yourwebsite.co.uk/beds/index.php

So, as you can see it is really is much better to get your website right and SEO ready from the very start!

...and if you want your visitors to find all the information on your website they need with just one or two clicks and not get lost within the website navigation and a structure - add a drop-down navigation. Finally remember - keep your website design simple!

It has been known for a while that London SEO Agency dotSearch had mearged with netcallidus (very successful seo agency in Northampton).

This is just a quick post to let everyone know that there is a leading SEO Northampton agency in Northampton. Visit their website for
more information about internet marketing services, search engine marketing services and also see all of the SEO Services they provide to all businesses across the UK.

For bespoke SEO packages call SEO Northampton Agency call: 01604 212 271

Just a quick note to let everyone know that dotSearch - London SEO Agency is now also in Manchester. So, if you are looking for SEO Manchester then contact dotSearch for more information about their search engine optimisation services and PPC services.

We all know how important it is to suceed online and therefore professional SEO agency that could deliver great results, i.e more visits, conversions and great ROI, all of which are extremmily important.

These are just a few of the services you should expect any good search engine optimisation to offer to their B2B and B2C clients.

For SEO Manchester agency please call: 0161 618 1070

SEO URL:

1. Redirects:
• Always 301 (permanent)
• No more than 1 redirect per any given url (if moved again previous redirect needs to be changed for a new one)
• all /default urls 301 redirected to / pages as Google looks at them as a duplicate content, with duplicate titles and descriptions
• permanent 301 redirect from domains without www. to domains with www. - for example, yourwebsite.co.uk permanent redirect to www.yourwebsite.co.uk If this is not done Google looks at the two websites as a duplicate content

2. Structures
• all url structures no more than 3 levels deep! for example, www.yourwebsite.co.uk/services/ppc
• relevant keywords used in urls folders for better SEO - www.yourwebsite.co.uk/strategic-search-engine-marketing/
• urls to not ho have underscores (_) but to have dashes instead (-). Latter one is SEO friendly
• avoid file-type extensions - asp
• no gaps or spaces

WEBSITE

3. Structure
• No Flash (except for some elements)
• SEO friendly programming - html, java script, php
• The website pages need to be checked in wc3 Validator for html errors (corrected file can be downloaded from that website) - Each page should have no errors
• The website needs to be checked in wc3 CSS Validator for CSS errors (corrected file can be downloaded from that website) - Each page should have no errors
• All images and videos need to have alt=""

4. LINKS
• Internal links to internal pages should contain appropriate text to work with anchor text strategy
• External links need to be 'no follow' and all open in the new tab
o 'no follow' because we do not want to share our High page rank with them
o open in a new tab - to make sure the website's speed is not affected + also to make sure the visitors are not leaving a website and going somewhere else instead

5. META DATA
• All pages to have meta data - Title, Description and keywords ->
• Keywords are still to be included to make sure traffic from the other search engines other than Google

6. SEO
• SEOs then should do a keyword research
• Optimise all the text on all pages - Content and Meta data
• Content - keyword density of no more than 5% of each word on each page (that is my personal opinion)
• Meta data - Title: 50 characters with spaces, Description: 150 characters with spaces and Keywords: no more than 10 words per page in total
• Start with Article syndication and link building

Since the launch of Google local maps several years ago to now Google making local results appearing above natural listings, people always wondered the importance of Google map listings. Well, the answer came a few months ago when Google rolled out their latest update and incorporated all local results into searches making all local listings appear at the top with pictures and reviews. This so far proved to be very popular with visitors but true results will be seen in several months.

Therefore not to miss out on rankings, visitors and profits it is now important to list you business with Google Places (or as they called them before Google Maps). After your listing is confirmed and up and running - make sure to contact your customers and ask them to leave some positive reviews. The more reviews your business will get the better! TIP: when your clients write your review it will be nice to ask them to inseart a couple of your keywords into the review. This will give your listing further relevance in search results.

That is it for local results and we will try and give you more tips on latest developements as we go.

In the last two post we spoke about on-site and off-site internet marketing and gave you some basic tips.

This time we will tell you where it would be better for your business to add links and what to stay aware of when adding links to another websites.

So where to add your website's links? :

1 Add to websites that rank high in search engines

2. Add to websites that have a good page rank

3. Add to websites that have a good reputation, i.e. have a lot of good and strong websites pointing to them

4. Place your links on relevant websites and relevant pages (same subject matter as your website)

When adding links make sure:

1. You check what type of links you are adding, i.e. nofollow or follow

2. Nofollow links will not give you any 'link juice'

3. However, 'nofollow' will give you are visit if it is placed on the right website

4. 'nofollow' will also give you that valuable anchor text you are after

When building links Stay away from:

1. Websites that are spammy or seem spammy

2. Link farms

3. Buying links

4. etc.

We will talk about these in the next post

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OFF-SITE SEARCH ENGINE MARKETING TIPS!

1. Improve the number Links that are pointing to your website

2. Work on your anchor text

3. Connect to relevant webistes

4. Connect to website with great reputation and high PR

Next time we will tell you where it is better to place your links to get higher rankings!

Welcome To STRATEGIC SEARCH ENGINE MARKETING Blog!

We are not live at the moment and working very hard to make sure the webiste is live and running in a few month!

SEO TIPS:

1. Make sure your Meta Data (Titles, Description, Keywords) are on the website
2. Internal Links are very important so try to avoid 'Click Here' links and name them instead 'Strategic Search Engine Marketing' (be as descriptive as possible and keep them short)
3. Most importantly work with your content!

Add us to your favourites and check back in a few months. We should be live and running then and have a lot of posts on internet marketing that you may find very useful for your website!

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